Apple's revenue profit mainly depends on the sales volume of Apple's mobile phones, so Apple has been looking for the next major hot product that may be successful, to achieve diversified economic income.
Recently, Apple's current CEO Tim Cook said in public that Apple's future development goals will point to augmented reality (AR), the black technology, AR is expected to help Apple's next innovative product success.
Last month, Cook expected AR to be part of people's daily lives. “It's like eating three meals a day.†Recently, market research shows that users expect AR to be much higher than VR, according to A researcher named Ye Ti announced the results of the market survey.
Cook predicts that AR should have its own operating system (like iOS), just in the "not too distant future", although it still faces technical difficulties, but this can not hinder Apple's efforts in AR innovation technology. Apple's many challenges in the AR field layout:
1. Image recognition. The iOS operating system needs to build a camera with AR capabilities, enabling the camera to recognize images in complex real-world worlds. This is the first step in launching AR.
2. 3D model generation component. Apple needs to add 3d sensors to Apple phones. In 2013, Apple acquired Primesense, which manufactures similar hardware and develops the ability to use 3d sensors in conjunction with iOS devices.
3. AR software platform. Apple needs to provide a platform for AR developers to aggregate and distribute AR content and software.
4, AR display equipment. Need to develop an AR monitor separately, or similar to the HDM like Microsoft HoloLens, or develop an AR glasses, in order to perfectly display the AR function on Apple iOS devices. .
Apple has experimented with AR features on the iPhone, for example, Apple Maps provides the ability to view AR views of local lists. Then, Apple will use AR technology as an important starting point to add AR hardware to the next generation of Apple phones. Exclusive products such as AR headphones have been put into research and development, because Apple believes that AR will be one of the most profitable investments and the most popular selling point for the next generation of Apple phones. Not only does Apple make another bet, but domestic AR technology companies are not far behind. Moike has provided targeted AR solutions for books publishing, advertising, toys, education and other industries, and can quickly use AR technology to integrate with the industry. A lot of cool products.
In the past few decades, advances in the technology industry have given rise to the prospect of VR boom. However, until now, the technology giants like Sony and Facebook have entered the market and become one of the most promising products in the mass market. VR technology will be applied to the game industry to a large extent, and AR can be applied to a series of content platforms such as entertainment and advertising, bringing huge new opportunities.
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