Kaiyuan Lighting: How to make the "invisible channel" sink steadily

[Text / Gaogong LED Zhou Jianhua] "In the second half of the year, channel development will definitely continue to follow the designer channel, and with some cost-effective products, further realize the channel sinking." Chen Jianhui, general manager of Kaiyuan Lighting Marketing, said that the situation is not optimistic this year and next. But it was the big waves that saw the vitality of the strength brand.

In mid-July, Kaiyuan Lighting Business Team and his team came to Taizhou City, Zhejiang Province to jointly carry out a business development activity with Tejia Lighting. This is the first time that the Beijing market has expanded and the market response has been successful. Kaiyuan Lighting and its strategic partners have jointly promoted high-quality lighting products for end customers.


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Through a few days of activities, Kaiyuan Lighting has effectively expanded the designer companies in the Taizhou market. It has visited more than ten relatively well-known design companies in the Taizhou market. They are very recognized for Kaiyuan Lighting's expansion activities in the overall home decoration. The lighting application design in the villa design is the weakness of the decoration design company. Kaiyuan Lighting can cooperate with the design company to do the lighting design and lamp selection to provide a better lighting environment for the customer group.

As early as November 2014, Kaiyuan Lighting launched the first stop of the promotion activities--Zhongshan Tasting, which aims to strengthen substantive face-to-face communication with the decoration industry, designer groups and media, effectively promoting the industry application sector to Kaiyuan The understanding of lighting brands and products, and through communication, is more conducive to enhancing the service and development of Kaiyuan brand.

Since its appearance in early April 2014, Kaiyuan Lighting has established dealers in Beijing, Guiyang, Xi'an, Tianjin, Wenzhou, Taizhou, Kunshan and Changsha, and has established long-term cooperative relationships with local quality design resources.

It is understood that Kaiyuan Lighting belongs to the only LED commercial lighting brand under the Kaiyuan Lighting of Zhongshan City. It was established in 2013 and cooperates with the famous German light source brand MEGAMAN (the only channel operation center in China). The product is mainly based on the "fashion design concept" of Kaiyuan Lighting and the "professional light source technology" of MEGAMAN. It advocates the "separate structure" of the lamp body and the light source, and promotes the integration of intelligent lighting and home, with a unique positioning experience mode. Let LED lighting perfectly "achieve the beauty of space."

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