Is the price higher than a Sony TV like Sony/Samsung you will buy?

Most of the mainstream consumer TV products have the phenomenon of “homogenization” in terms of hardware specifications. Liang Jun said in an interview that “Today's Internet brand TV has a striking similarity with the mobile phone market in 2009, with cash going. The factory will be able to get a prototype of its own brand TV." For most businesses, the threshold for a TV is already quite low. Xiao Bian has been focusing on product testing. In my opinion, from the hardware price competition (opening the market threshold), to the content of the number of duels (film source richness), and then to focus on system development to give users the best experience, the Internet brand television experienced Three important periods. On March 29th, LeTV held a new conference and officially launched a full-screen new split Super TV Unique65/Unique55, priced at 13,999 yuan and 8,999 yuan.
LeTV Unique65/Unique55 product positioning is lower than uMAX series, the main difference is that the screen size is smaller, uMAX mainly includes 85 inches and 120 inches two products. From the pricing strategy, LeTV Unique65/Unique55 product prices higher than the Samsung, Sony, LG and other high-end models (Sharp has completely fallen, it is not in the comparison range), of which Sony (SONY) KD-65X8500D JD price is 11,799 yuan , Samsung UA65KS7300JXXZ JD price is 14,999 yuan.
I believe many of my friends will have the same question? With such a high price, why should I buy a domestic brand TV? The pursuit of the ultimate music TV, has an advantage in hardware specifications. LeTV's Unique65/Unique55 adopts a new split design and uses a 120Hz refresh rate screen (Liang Film Billy Lynn's midfield battle uses this technology, Beijing only one movie theater can play), supporting more demanding Dolby Horizon HDR technology and adopts Nano Color high color gamut technology.
As audio and video products, sound is also very important. Split design, six speaker units plus subwoofer, a total of 7 units of electronic crossover 120W stereo sound, Unique65/Unique55 has a more excellent sound basis, sound through subjective blind evaluation of gold ears, Harman Kardon expert team design Auditing and professional certification, with Dolby Audio decoding and post-processing technology, will have a better experience when listening to music and watching movies. This is not the case for TVs of the same price joint venture brand. Of course, inheriting the tradition of consistently high configuration, the Unique65/Unique55 features the Mst**A938 processor and 4+64GB storage configuration, still the highest specification in the industry.
If the hardware is described as "stacked material," then the software part is the core of LeTV and is also the most advantageous place for Internet brands. The Unique65/Unique55 will be equipped with the EUI 6.0 operating system for the first time. Features for large screens EUI uses a large range of "wool glass" design elements. The icon colors are associated with the main color of the application. The same color scheme makes the information more vivid, and the color user can judge the interface. EUI6.0 Unique 65 compared to Super 4 Max65, boot speed increased by 24%; also use Super 4 X50 Pro, EUI6.0 compared to EUI5.X overall performance score increased by 29%, video broadcast speed increase 11 %-35%, the loading speed of a thousand local pictures increased by 36%.
Among the many Internet-branded TVs I have reviewed, EUI is the system that I think is best used. The carousel function has rich dramas, films, variety shows, sports, and so on even without members. 9 interfaces can be selected according to user needs.
As early as 2013, the first generation of LeTV was equipped with a voice function. During the four years, super-television voice technology went through the process from cooperation to independent research and development. LeSpey's super-speech technology not only included speech recognition and semantic analysis, but also its own research and development of speech synthesis TTS technology has been fully launched, completing the last puzzle in the field of intelligent speech technology. . Of course, LeTV did not emphasize that LeTV is an "artificial smart TV." In the follow-up interview, Liang Jun believes that he is not eager to put LeTV as an "artificial intelligence" TV. The main reason is that he does not want to say such a tall noun is too low. . By implication, he believes that artificial intelligence televisions can also have more features to serve users.
In addition to music as the Unique65/Unique55 two products, LeTV also announced the super 4 X50M/43M/40M three television products, including M for the English milestone (Milestone) the first letter. All three products use the Mst**A938 processor, 3+16GB storage configuration (Eco 3+32G), and inherit a number of outstanding design genes from Super TV, such as supporting HDR10 high dynamic range, Dolby Audio decoding and Post-processing technology, DTS decoding, Bluetooth 4.1 wireless connection, new cloud leopard base and so on. This hardware specification is still the highest level in the industry.
At the press conference, Zhang Zhiwei, president of LeSport's Eco Sales and Service Platform (China), announced that “Red 414 Ecological E-Commerce Festival” was again frenetic. On the 14th of April, LeTV will continue to adopt the eco-marketing model of “buy member sending hardware”. For example, if the Super 4 X50 is used, the purchase of a 3.5-year super membership package will send a super 4 X50, which will cost 3299 yuan. In addition, during the period of 414, the Super TV bare metal deducted a maximum of 600 yuan, of which the Super 4 X55 directly reduced 600 yuan, and the Super 4 X50 Pro/X50 deducted 300 yuan, exceeding the 4 X43/X40 by 200 yuan. Give users more benefits.

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