The 16th China Household Electrical Appliances and Consumer Electronics Show (AWE2017) has officially kicked off in Shanghai. At this exhibition called the "Oscar" of home appliances, major manufacturers around the world will bring their most cutting-edge products to the scene. As a heavyweight guest of AWE2017, LG brought a number of disruptive and powerful new technology products to the exhibition. The theme of “Innovation and a Better Life†fully demonstrated LG’s active exploration of smart technology and healthy life. The achievements made at the same time create more humane high-end quality home appliances for consumers.
From 2015 onwards, the concept of display technology, styling design and other concepts in the field of black electronics has started a round of struggles. In this AWE, this trend was even more extreme, and the wolf smoke began to rise. From quantum dots to barrier OLEDs, surface counterplanar planes and laser televisions to OLED TVs, all are arguing who is the next generation of display technology. Behind the controversy, all involved the different vendors' technology and the benefits represented by the technology.
As the founder of OLED display technology, LG has always intended to bring a landmark change to the color TV industry through OLED. From the current market performance and the enthusiasm of major manufacturers for OLED technology, LG did. This display technology, which symbolizes the future, has experienced too many praises and slanders, and LG has overcome numerous difficulties through years of hard work and persistence. It has developed OLED technology as the most powerful competitor to replace LCD.
In recent years we seem to be accustomed to enjoying LG's latest OLED TV at large-scale exhibitions, and this year's AWE2017 is no exception. The LG SIGNATURE OLED W7 wallpaper TV, which was unveiled at the CES in the United States at the beginning of the year, also met with domestic consumers. With its advanced design and powerful performance, it won 41 international awards in the world. ZOL front-page reporters also experienced the LG product launched this year for the first time, bringing the first-hand most detailed analysis.
Television is one of the indispensable household appliances in every family. With the current increase in television screens, consumers also hope to have thinner TVs to match the style of home improvement. LG SIGNATURE printing OLED W7 TV, based on the very simple technical characteristics of the OLED structure, making the body thickness of only 2.57mm, only three-quarters of the thickness of ordinary OLED, and here is not the thinnest thickness of the fuselage However, the overall thickness of the TV is 2.57mm.
The LG SIGNATURE OLED W7 TV hanging on the wall looks like it has opened a window. Its weight is only 7.5 kg. It is almost a "decorative painting" hung on the wall. It can be called an artwork in the TV field. The overall design style of TV follows the concept of LG "less is more", removing all unnecessary elements and emphasizing the beauty of the screen. It can be mounted directly on the wall, eliminating any gap between the TV and the wall.
Since the screen of LG SIGNATURE OLED W7 TV is too thin, similar to most of the ultra-thin, borderless TVs on the market, LG has adopted a split-type design for this wallpaper TV. The TV's main board and interface are all located on an independent basis. Within the base, and the screen is connected to the host only need a LG cable specifically designed for the W7, it is relatively easy to use. At the same time, the pedestal also accommodates an extraordinary sound that can provide the audience with a more sensational sound experience.
All sources will be connected to the back of the base via this cable. The base also provides a regular TV interface, including four HDMI 2.0 interfaces, three USB interfaces (including a USB 3.0), can be used to connect to the outside Storage device. For those who want to use an external audio source, the W7's dock also provides the ARC HDMI 2 interface.
The LG SIGNATURE OLED W7 TV is also the world's first TV product incorporating Dolby Atmos. Dolby Atmos places the audience in a 360° stereo sound surround, and the rich sound fills the room to produce incredibly complex audio as rich and multi-layered as the real world. This technical design allows users to enjoy cinematic sound at home.
Based on the technical characteristics of OLEDs without backlighting, the LG OLED W7 wallpaper TV can exhibit excellent black color without any light leakage like liquid crystals, so it can realize infinite contrast, make the images more natural, vivid and vivid, and the colors are more beautiful. . At the same time, the viewing angle of the W7 TV is also very wide, and even from a large angle of view, it can enjoy excellent image quality, displaying perfect black and incredible colors.
The perfect black display, combined with the "ULTRA Luminance" adjustment function, enables the LG OLED W7 wallpaper TV to present more vivid and vivid images, as well as more obvious details of performance and accurate color reproduction, all enhancing the audience at home. The viewing experience. At the same time W7 wallpaper TV can display up to 64 times the color, reach 1 billion kinds of colors, the color transition is more natural, so the details of the screen will be more delicate, reaching a new image quality.
In addition to continuing to support Dolby and HDR10, this year's LG OLED W7 wallpaper TV has also added HLG support for wireless HDR, as well as the HDR feature developed by Technicolor. If you are not interested in the differences between the various HDR functions, then you only need to remember that the LG OLED W7 is compatible with all HDR formats, and it also clears the way for the popularity of HDR TVs.
The new LG OLED W7 TV is equipped with the latest version 3.5 webOS smart TV platform, users can directly access rich HDR video content via the Internet (in cooperation with digital content providers such as Amazon, Netflix and Vudu). The newly upgraded TV operating system is not only more user-friendly, but also has a lower learning cost, and it also allows users to obtain rich content resources.
to sum up:
LG OLED W7 wallpaper TV seems to have surpassed people's appearance in the traditional TV, which also meets the positioning of LG Signature high-end home appliances. LG OLED W7 wallpaper TV has surpassed the current traditional TV whether it is in design or quality technology. It is a home appliance art that fits the layout of home space. LG, as a TV manufacturer keen on OLED technology, can be said to have applied the features of OLED technology to the fullest, W7 wallpaper is a good proof.
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