After the virtual technology has cooled from the craze to the gradual calm, the augmented reality has smashed. In this augmented reality battle, as the fierce two-way generals Google (microblogging) and Apple have been ready to fight, the two are in a state of evenly matched, you and I are constantly fighting.
According to foreign media quotes from market research organizations, mobile AR (augmented reality) will present a three-nation romance, and Apple will take the lead, but the ultimate winner will be Google, which has a user advantage.
The so-called mobile phone AR, through the three-dimensional sensor, camera and software technology, superimposes virtual information and props on the real reality picture to create a new application experience such as games. At present, mobile phones have been used to measure indoor space and furniture freely. Nintendo's mobile phone AR game Pokemon GO has also been popular.
According to a report by the market research firm Digi-Capital on the website of the American Express Company, Apple currently has certain advantages in the field of mobile AR. In the iOS 11 operating system, Apple has already built the AR function, and has launched the ARKit toolkit for developers. In the iPhone X, Apple will be equipped with a 3D recognition sensor with a great development prospect.
The above report pointed out that Apple can not be too optimistic about the first-mover advantage, by 2021, Google's ARCore platform will occupy the top spot in terms of user size, actual revenue and influence.
It is predicted that by 2018, Google's ARCore, Apple's ARKit, and Facebook's "Camera Effects" three platforms will be fully activated. By then, Apple will be 1.5 times the size of Facebook, which is Google's two. Times.
The above agencies pointed out that in the early days of mobile AR development, Google's biggest problem was the fragmentation of the Android version. At present, there are not many mobile phones supporting ARCore, but it will change in the next few years. At the same time, Facebook and Apple's AR platform penetration rate will also increase.
It is predicted that by 2021, the user size of Google's ARCore platform will be 2.3 times that of Apple and 2.5 times that of Facebook. More than 200,000 devices worldwide support the Google platform.
Mobile AR applications will also bring new revenue opportunities, such as advertising, internal consumption, e-commerce, and high-end feature membership fees. The above institutions predict that the Apple platform will surpass Google in terms of average user revenue. However, relying on the user scale advantage, the total revenue of Google platform will exceed that of Apple. By 2021, Google ARCore will earn 1.4 times of Apple ARKit.
The three competing platforms will also be related to the income of third-party developers. The above forecast report pointed out that opportunities such as internal consumption and membership payments will make Apple ARKit the largest gold mine for third-party developers.
However, for the advertising industry and media content providers, the Google ARCore platform will provide huge revenue opportunities. This will also make the total revenue of the Google platform exceed Apple.
It is worth mentioning that AR and VR are often classified into the same category of applications, but the VR market has entered a period of sluggish development after encountering a huge bubble. AR is considered to provide more practical use, and can be directly presented through a smartphone. Consumers don't have to buy expensive helmets or connect cables to gaming computers.
Next year, it is still to be seen whether the mobile phone AR platform of the three giants can turn their dreams into a wonderful user experience and the real money of developers.
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