IT168 Information In China's home appliance companies and even ICT companies, Hisense's industrial structure is the most characteristic one. From January to September this year, Hisense Group achieved sales revenue of 78.5 billion in the same period, a year-on-year increase of 6.53% and a profit of 5.36 billion, a year-on-year increase of 53.31%. Among them, B2B companies accounted for 27% of sales revenue, and profits accounted for 38%.
The B-side business with strong “suction gold†capability has envied the industry, and it also made Hisense calmly face the deep adjustment of the home appliance industry and has a large space for maneuvering.
On the open day of Hisense Media held in Qingdao on October 25, Liu Hongxin, president of the group, stated that Hisense has successfully built a defensive industrial structure. Hisense's home appliance and technology sectors complement each other and constitute an important part of Hisense's defense against changes in the economic environment. It is Hisense’s continuous increase in investment in industries with high technological content, or relying on “heavy technology†to avoid the so-called subversive impact of SMEs and complete the balanced layout of “civilian consumption and basic investmentâ€. In the words of economists, it is “achievement of 'advanced industrial structure' based on the rationalization of industrial structureâ€.
From the outside, Hisense's industrial structure has undergone tremendous changes. Internally, technology-driven genes have not changed. Liu Hongxin uses the “T†model to interpret Hisson’s transformation—that is, to use technology to drive business (T not only represents technology and technology, but also represents a path of development with a basic market as the horizontal line and technology as the vertical line to promote consumption upgrade).
Liu Hongxin said that perhaps today, Hisense has thrown away a brief, fashionable follow-up, and tomorrow will earn a long-term, inherited career. The left hand is C, the right hand is B, and Hisense is in a beautiful era.
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