With the domestic mobile phone screaming in the trend of "the most embarrassing development difference," is Samsung, Apple's overseas mobile phone manufacturers represented in the past year of fatigue. The data shows that in 2017, Xiaomi's mobile phone production increased by 76% compared with 2016, and OPPO and vivo increased by 17.8% and 19.5% respectively.
At the same time, the year-on-year growth of Samsung and Apple's mobile phones was only 3%. Even overseas mobile phone manufacturers are helpless. In addition to the unsatisfactory sales of mobile phones, frequent incidents have caused great trouble for them.
If the Note7 battery explosion in 2016 will push Samsung into the abyss of eternal loss, then at the end of 2017, iPhone's "down-dip gate" will also make Apple suffer. Originally, Apple was quite anxious to apologize while changing the battery at a low price to make money. It did not happen, but in the year 2018, when it faced the iPhone battery explosion.
Perhaps this incident will be the beginning of overthrowing everything. From this, many people also have questions: Is the iPhone worth buying?
Push to the beginning of the dominoes?
On the morning of January 9th, local time, in an Apple store in Zurich, Switzerland, Apple's after-sales service personnel overheated and smoked when dismantling old mobile phone batteries for a user. Another source said that after the after-sales maintenance personnel removed the battery from the iPhone, the battery exploded in his hand. Eventually, after-sales service personnel were burned. Seven people were sent to the hospital, and 50 employees and customers of the outlets were evacuated. The brief news actually contains amazing information.
Unlike other mobile phone explosions, which are usually caused by users charging for a long time, using inferior chargers or data cables, the iPhone battery explosion is destined to cause a sensation. Apple's official store, professional Apple aftermarket staff - these should have been the most secure and most trustworthy locations and characters. What needs to be done is to replace the battery according to Apple's latest preferential policies. Many of the original most credible elements have been added together, but an iPhone battery explosion has occurred.
You know, after the first explosion happened in Note 7 that year, Samsung didn't care, but only thought that the user was not operating properly. Even after the National Bank version of Note7 exploded, Samsung believed that it was an intentional act of Chinese consumers and also discussed criminal proceedings against two Chinese consumers. In the end, things have intensified. Samsung’s mobile phone market share in China has dropped from 20% of its peak to 2.2% now.
The incident of the battery explosion of the iPhone not only caused the battery quality to be questioned, but also caused a heavy blow to Apple's official reputation. It is believed that this may be the beginning of a difficult situation for Apple. The dominoes have already been pushed down.
Is the iPhone worth buying?
So, in the end it is worth buying the iPhone? After the iPhone in recent years although the magnitude of the upgrade is not large, but people are still complaining while buying and buying. However, the introduction of the iPhoneX looks more like a "semi-finished product" that hastily launched, not only failed to trigger a buying boom, and even suppressed the sales of the iPhone 8 series.
At the end of last year, even the iPhone X could not stand still. Supply chain news showed that sales of the iPhone X were not as expected, and Apple reduced its 50 million in the original order quarter by 40% to 30 million.
With the performance of Android phones becoming more and more outstanding, the hardware performance of the iPhone, which was originally at an absolute leading level, is no longer dominant. Apple's own brand aura is no longer so dazzling, losing the ability to drive consumers to buy desire.
Apple's most proud iOS system is currently an endless stream of bugs that have been criticized, resulting in iOS 11 update rate is far less than the previous system.
Coupled with the current battery explosion incident, if there are still "experts" that the iPhone is the most worthy of the purchase of smart phones, it would be difficult to convince. In fact, whether the iPhone is worth buying is still a matter of metaphysics - people who believe in it will still "scratch their hands," and they will naturally recoil. However, as of now, it seems that more and more people have "escaped" from the iPhone ecosystem.
Apple may fall altar
When most consumers consider whether or not the iPhone is worth buying, it proves that the iPhone has lost the blindness of blind trust. This is absolutely deadly for a very expensive mobile phone. After peeling off Apple's brand, does the iPhone have the same kind of smart phone as the best one? Is there any incentive to wait until last year to get a new one? If not, then it means that the iPhone is just “everythingâ€.
From the current supply chain news, Apple will launch the new iPhone in eight months, and the new iPhone will only be an upgrade processor, enlarge the screen and so on. It seems that iPhoneX will become the template of the iPhone for the following years. But look at the trend of Android phones slamming, Apple really dare to lighten it? From the previous iPhone's Android mobile phone "batterish", to the later evenly matched, the future may naturally fall into the air.
Hardship is harder and harder to fight, but Apple is not the first Apple of the year. If Apple fell to the altar just a few years ago, it was just a joke. Now, it seems that it is not impossible.
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