Xiaomi announces that the biggest personnel adjustment in three years will give young Shaoxing training opportunities


On November 24th, Xiaomi Science and Technology Chairman and CEO Lei Jun sent an internal letter to all Xiaomi employees on organizational restructuring. In this letter, the work of Lei Jun himself, Lin Bin, Xiaomi No.2, and Li Wanqiang, the creator of Xiaomi Marketing, have all changed. Xiaomi also promoted a number of “Zhao Zhuangpai” executives. This is arguably the biggest Xiaomi’s in recent years. One personnel adjustment.

In the internal letter, Lei Jun said that from now on, he will directly manage R&D and supply chain work to Lin Bin. Lin Bin will serve as the president of Xiaomi Technology and will also serve as general manager of the mobile phone department. This means that Lei Jun, who took over from Xiaomi's vice president Zhou Guangping on May 18 last year, is ready to hand over the mobile phone business to Lin Bin after a year and a half.


Lei Jun said: “After two years of tuition adjustment, Xiaomi’s refined management has achieved initial results. In October this year, 100 billion annual sales targets have been completed ahead of schedule. In order to further promote overall business collaboration, we have continued to a new level. Management repeatedly discussed and decided to make adjustments to the organizational structure."

In May 2016, when Lei Jun took over the work of R&D and supply chain of Zhou Guangping, he shouldered the heavy responsibility of recreating Xiaomi's brilliant achievements. At that time, Xiaomi's stiffness was not optimistic. In 2015, it did not complete the annual sales target of 80 million units. The slowdown in sales made the outside world's doubts about Xiaomi soaring.

Since then, Lei Jun has been pushing the Xiaomi mobile phone business in an all-round way. A year and a half later, Lei Jun completed his mission. Xiaomi passed the trough and returned to the high-growth runway. In the third quarter of this year, Xiaomi’s global handset shipments totaled 27.6 million units, once again returning to the top five positions in the world with a growth rate of 102.6%. In the international market, Xiaomi has performed well in India with a market share of 23.5%, occupying the throne of first place.

This time, R&D and supply chain work was handed to Lin Bin, indicating that Lei Jun was emboldened with the development of Xiaomi's mobile phone and he could finally free up some other strategies and higher-dimensional things. “Lei Lei is equivalent to liberating himself. Bin is always the No. 2 figure of Xiaomi. He gives R&D and supply chain to Bin, and Lei always feels relieved.” The insider of Xiaomi told AI Finance.

At the same time, Xiaomi Wang, which Lin Bin has been focusing on for the past three years, will be renamed Sales and Service Department and Wang Lingming will be responsible for it. Wang Lingming’s new identity will be Xiaomi’s Vice President and General Manager of Sales and Service Department, reporting directly to Lei Jun.

Xiaomi official website information shows that Wang Lingming had just entered Xiaomi in the first half of this year. Before coming to Xiaomi, he served as the first director of the Phone World Group and the vice president of Tianyu Mobile. He has management experience in the areas of supply chain, marketing, and retail. It is understood that one of the main reasons Lei Jun introduced Wang Lingming is to look at his ability to deploy in the terminal channel. This is also in line with the new retail concept that Xiaomi proposed since last year.

AI Finance Society learned that Lei Jun is willing to hand over Lin Xiaobin’s previously responsible millet business to Wang Lingming. The first is his ability. The second is that he has achieved good results with Lin Bin in the past few months; It is this business that has become more and more mature after Lin Bin's three-year layout and can be released.

Lin Bin started to take over the Xiaomi sales channel system construction in 2014. Today, Xiaomi’s sales channels have expanded from Xiaomi Mall and Tmall’s self-operated stores to Jingdong, as well as Xiaomi’s home and operator channels.

“Jingdong started to enter in 2015. The first house of millet was opened in September 2015 in the contemporary mall. Through that accumulation, Xiaomi started offline stores. In 2016, it opened 50 stores. 2017 The prototype of Xiaomi's new retail system has been basically completed. There are millet stores, franchised stores, and licensing experience shops. Bin can always hand over this business to other people, said Xiaomi insider.

Li Wanqiang also appeared in the same job change as Lin Bin. He will serve as a brand strategy officer and Heshun Capital Partners, and he will be responsible for the market work he gave to personally cultivate the backbone of Xiaomi Marketing Vice President Liang Feng. .

It is understood that Wang Lingming and Liang Feng are only more than 30 years old, and they belong to the full-fledged "Zhao Zhuang faction." They all report directly to Lei Jun. This means that Lei Jun is managing talent for Xiaomi Reserve and giving young executives more training opportunities.

In addition, Xiaomi added several senior vice presidents—Hong Feng, Liu De, Wang Chuan, and Yan Yan—in this restructuring. The top three are the co-founders of Xiaomi, but they were previously vice presidents. Position. Among them, Hong Feng is responsible for the MIUI business, Liu De is responsible for the Xiaomi ecological chain, Wang Chuan is responsible for the millet box and the millet TV business, and Yan Yan is mainly responsible for public affairs.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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