According to the author's understanding, in recent years, color TV display technology has shown a trend of rapid development. There are many technologies emerging in the market, such as OLED and solid color technology. The advent of these display technologies will undoubtedly push TV display technology to a new level.
As one of the new color TV display technologies, OLED TVs are representative of high-end color TV products. Earlier this year, Sony's high-profile addition made the OLED organic television camp more and more powerful. Currently, brands such as Skyworth, Changhong, Konka, Sony, LG, and Philips have entered the OLED camp.
As consumers' awareness of OLED TVs has increased, LG OLED TVs have received increasing attention from high-end consumers worldwide. Among them, LG won the title of “Great Survey†and “America's favorite high-end TV brand in the spring of 2017†with the annual flagship new LG OLED W7 Sky Mirror Wallpaper TV. It also won the most valuable title in the New TV Awards.
In addition, LG OLED TV also won the 2017 CES Best Innovation Award, the 2017 CES Video Display Honor Award, as well as several domestic and foreign awards such as the “2017 Aipulan Awardâ€, which is known as the Chinese home appliance industry Oscar, and its market share. The performance was also very strong. Data shows that LG OLED TVs already have a 20% market share in the high-end market share with a worldwide price of more than US$2,000.
In addition to OLED display technology, solid color technology can be described as one of the most outstanding technologies in current television display technology. Unlike quantum dot technology, solid color technology is a new generation of color enhancement technology. In simple terms, it adds a layer of optical nanomaterial between the wide color gamut backlight and the liquid crystal module, ie, microparticles with a diameter of about 1 nm, which specifically absorb the stray light emitted by the backlight source, thereby enhancing the three primary colors of red, green and blue. The purity of the solution solves the problem of the impure red, green, and blue primary colors emitted by the LCD TV backlight, which in turn enables more accurate and more realistic representation of the picture colors.
Pure color technology enhances the purity of the colors displayed on the screen by absorbing the remaining light waves, resulting in an amazing picture quality effect. For example, green on a regular TV can be mixed with other color wavelengths (such as yellow or blue), resulting in color fading and a yellow or cyan tone. The solid color technology minimizes the problems of fading, image instability, and other color discoloration, and also reduces the on-screen halation phenomenon. Even if the screen is surrounded by strong ambient light, the image can be guaranteed to be presented with high quality.
At the same time, TVs equipped with solid-color technology can allow viewers to see consistent colors when viewed from the front and from the side of the TV. There is almost no color difference and it is an ideal large-size, high-definition television. The breakthrough achieved by solid color technology can be another important milestone in the history of color display technology.
Experts said that the long-term low-price competition and homogenization problems have caused the growth of the color TV industry to be weak, coupled with the impact of Internet TV, high-end will be an important path for breaking home appliances competition homogenization. In the era of future consumer upgrades, the market competition among color TV manufacturers will be even fiercer. It is promising to start from the display technology to start the market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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