December 15th, Foreign media Time wrote that Microsoft wants to challenge Google by using artificial intelligence to enhance Bing’s intelligence.
When it comes to search, Google can be said to be a household name, but Microsoft is hoping to make its Bing the most intelligent search engine. The Redmond, Washington-based company announced a series of new features driven by artificial intelligence. Those upgrade features will be launched on Thursday and will be available in the coming week.
These major changes will make Bing more intelligent in its choice of displaying information above search results in response to requests. Now, the search engine will be able to extract information from multiple sources, not just one source. If the user's questions or requests have opposing answers or opinions, Bing will be able to aggregate the views of both views and display them at the top of the page.
For example, a user may see this when entering a search request such as "side effects of coffee." After Microsoft's update upgrade begins, Bing will extract pieces of information from more than one source and display them side-by-side over the search results, allowing users to see both views at the same time instead of having to look at each one. link. Google currently answers this type of question with a summary that summarizes the answers to information extracted from a web page.
Similarly, if the search request involves a comparison, such as "Yoga vs Pilates," Bing will present an information box that lists the difference between the two, rather than grabbing a snippet from an article. According to Microsoft, its Project Brainwave, a platform designed to enhance real-time AI performance, provides the basis for Bing’s upgrade of these features.
The company will also give Bing additional features. For example, there is a function that can identify the individual items on the pictures that appear in the image search results, so that the user can easily purchase those items. Another feature allows Bing to extract clear questions based on search requests, helping to more accurately filter search results.
At the same time, Google continues to improve its search engine frequently. Just this month, Google upgraded its abstract, added more pictures, and launched a new project to allow celebrities to answer frequently asked questions in searches. These features may not be the same as Microsoft Bing's pursuit of functionality, but the two companies are undoubtedly working in the same direction: to quickly provide relevant information, so that users do not have to browse too much network information.
Currently, Bing still accounts for only a small fraction of search engine traffic: According to market analyst firm NetMarketShare, from December 2016 to November 2017, Google’s search engine share on both desktop and mobile devices reached 81%. Baidu ranked second, with a market share of 7.82%, and Bing ranked third, with a share of 5.72%. Google also has a huge advantage in mobile, because its search bar appears on the main screen of most mainstream Android phones. According to estimates of market research firm IDC, Android also accounts for about 85% of global smartphone shipments. . At the same time, Microsoft recently stated that it is not planning to launch a new Windows Phone product. However, Bing is the default search engine for Microsoft's Edge browser, which is preinstalled on Windows 10 computers.
However, Microsoft's improvement on Bing may be more than just to attract some attention from Google's popular search engine. Smarter search tools will become very important. After all, new technology platforms such as virtual assistants, augmented reality, virtual reality, and smart home devices are constantly being popularized, and they may rely on search results and history to answer questions or more. Understand the user's behavior. “As we spend more time on the web, search further penetrates everything we do,†said Michael Inouye, chief analyst at market research firm ABI Research. “We have it online. Digital files will become more valuable, and search is a very important part." (Lebang
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