In the smart phone market, AI has become a new selling point after the comprehensive screen, just as glory president Zhao Ming gave a speech at GMIC: “Suddenly, the spring breeze comes, the mobile phone industry is full AI. Under this big trend, the mobile phone has not posted a AI is embarrassed to leave the street, but Zhao Ming believes that the current smart phone is doing AI, there are three "weird images" in the industry.
Packaged AI: There is no essential improvement in AI computing power, such as the use of older chip architecture; Hype-style AI: AI function has no physical landing, such as the title of AI in the shooting function, but the actual photo effect is very bad, etc. Closed AI: The AI ​​system has no ecological construction, and many businesses are seriously lacking in this aspect, and there is no substantial action and progress.
As the initiator of AI mobile phone, glory is not only the first to use glory Magic to open AI mobile phones, but more importantly, glory V10 and glory 10 popularize the concept of AI mobile phones and become the forerunner of AI+ mobile phones. In particular, glory 10, the first sales to sell for 2 minutes online platform sales exceeded 400 million, the record broke records, indicating that users are willing to pay for the AI ​​photography this selling point, this is the same as the hot sale of the iPhone retina screen, users take money Vote for technical results.
Glory V10 pioneered the era of AI mobile phones
All walks of life are in combination with AI. Although smartphones have the word "smart", the emergence of real AI phones is only a matter of recent years.
A true AI phone needs to meet four conditions: chip, algorithm, system and cloud service. It seems that Glory Magic is the first AI phone, it has a smart engine, which can automatically detect and provide users with active intelligent services. . However, unlike Magic's concept machine attributes, the Glory V10 can be regarded as the first generation of the popular AI mobile phone. It is equipped with the world's first processor integrated with independent AI unit Kirin 970, in algorithms, cloud services and systems. The supporting construction was also completed.
Mobile phone industry full AI, from AI1.0 to AI2.0, why is the leader glory?
At the same time, the Glory V10 is no longer doing cool assistant functions like its predecessor Maigg, but aiming at performance, photography and other pain points to enhance AI functions. For example, the mobile phone system can automatically learn, record and observe the user's usage habits, and judge the user's preferences. Providing services that meet the needs at the right time can be said to be the value of the glory V10 for the AI ​​mobile phone industry, just as the iPhone 4 has the same value for the smartphone industry: the first AI mobile phone to the masses.
Glory leads the industry at AI for at least half a year
When glory focuses on AI, friends are more likely to spend energy on things like full screen and bangs. However, both the development of the AI ​​chip and the underlying construction of the AI ​​algorithm require a lot of time, money and manpower.
The AI ​​chip has a high threshold, and glory can take the lead in mobile AI. Thanks to the layout of the AI ​​chip, the Kirin 970 processor directly turns on the AI ​​chip era, and the processor is a long development cycle and a large investment. If you want to follow up the AI ​​chip immediately, it will be difficult to catch up with it.
Mobile phone industry full AI, from AI1.0 to AI2.0, why is the leader glory?
At present, many so-called AI processors on the market do not have independent NPUs. They only use AI engines through software. When actually processing AI tasks, they actually use traditional processing units such as CPU and GPU. The advantages of AI technology based on deep learning framework, in addition, CPU, GPU also have to deal with their own tasks, once in full load state, the priority of AI tasks can not be guaranteed. Therefore, it is necessary to build a processor with a GPU module for a terminal that needs an AI algorithm. Recently, after the "China Core" was heatedly debated, Alibaba announced the development of its own chip Ali-NPU, which was the first to be explored by Kirin 970. idea.
The same kind of chip with GPU processor is released, which is half a year later than Kirin 970. In addition, the essence of AI algorithm is to make the machine evolve based on big data self-learning. The longer the time, the more intelligent it will be. Therefore, with the time difference created by the AI ​​chip, glory took the lead in entering the AI ​​1.0 era, leading the industry.
Glory 10 takes the lead in entering the AI ​​2.0 era
Yu Chengdong once said that in the future, only Huawei phones that can surpass Huawei mobile phones in photographing are also suitable for glory AI. Only the next generation of glory can surpass glory in AI. In fact, after the glory of V10, the improvement of glory 10 made glory open the AI2.0 era.
The former AI era is a competition for voice assistants. Voice assistants such as Siri and Bixby are also based on AI technology, but they are only AI in the App level. Glory Magic takes the AI ​​experience from the voice assistant from the whole mobile phone. The AI ​​era has come to an end.
The glory V10 equipped with AI chip greatly improved the AI ​​computing power, aiming at the just-needed function to do AI, and opened the AI ​​mobile phone 1.0 era. Glory 10 hit the banner of "AI Mobile 2.0", which is quite different from the previous generation.
1, AI performance is further enhanced
Many mobile phone manufacturers will emphasize the AI ​​function of their own products, but they will rarely disclose the AI's computing power data. In fact, this can be quantified. In the master AI performance rankings, the newly released glory 10 is at the top of the list. , running into 237, the pressure of 199 points of the iPhone X, it can be seen that the optimization of the AI ​​algorithm can make AI performance to a higher level. To put it bluntly, the chip is not powerful enough, and there are algorithms to release its performance.
Mobile phone industry full AI, from AI1.0 to AI2.0, why is the leader glory?
2, a single point breakthrough from AI photography
In the AI ​​1.0 era, mobile AI focused on the construction of infrastructure, the main task is to complete the integration of hardware, algorithms, systems, etc., but AI ultimately needs to land in the application, the main highlight of glory 10 is AI photography, including the rear Photography and selfie. In the actual shooting, the phone will automatically complete the identification of various objects in the frame. For example, in a landscape photo, the camera of Glory 10 can identify the four elements of the sky, plants, animals, and characters, and each of the divided The parts are optimized separately, but in the traditional camera or mobile phone products, there is no such optimization. Of course, their chip performance is not able to support such a huge amount of computing. From this perspective, it is not an exaggeration to say that AI photography subverts traditional mobile phone photography or even traditional cameras.
Mobile phone industry full AI, from AI1.0 to AI2.0, why is the leader glory?
Aiming at AI photography, Glory is achieving a single breakthrough in AI mobile phones. In other words: glory can make AI photography the ultimate and become a killer.
3, AI ecology has begun to take shape
The experience of a smartphone is not only determined by the hardware and software of the vendor, but the experience of the third-party application is equally important. Since it is an AI mobile phone, it is crucial that third-party apps are optimized for AI chips and systems. After two generations of AI mobile phones, the AI ​​ecosystem of Glory 10 has taken shape. It works with developers to enable third-party applications to take full advantage of mobile AI and enhance the application experience.
Glory uses operations to guide developers to better develop applications for AI mobile phones. In the Glory 10 mobile app store, there is an artificial intelligence section, many of which are familiar to us, such as vibrato, and a translator. For the short video application with the normal sounding, it can directly call the NPU of the Kirin 970, and you can get better picture effects when making AR effects in the video.
Mobile phone industry full AI, from AI1.0 to AI2.0, why is the leader glory?
This kind of ecological construction is not only to enhance the user experience, but also to easily form barriers - because when an ecosystem is formed, developers will spontaneously optimize their own applications, which will make this ecology more powerful, and later it is difficult to copy .
Glory will continue to stand on the AI ​​mobile phone
As Zhao Ming said on GMIC: "Glory has long used AI as the core strategy of mobile phones, and we have 6 years of experience." Glory is the world's first player to eat AI mobile phones. It’s no exaggeration. Glory is not just the first to do AI mobile phones, it is still a leader today, and it is likely to continue to lead in the foreseeable future.
1. Glory is the originator of mobile AI
In 2017, the AI ​​mobile phone equipped with the Kirin 970 was born, but this does not mean that the AI ​​test at the system level was useless. The Glory Magic released in 2016 is equipped with the Magic Live system, which automatically senses the user's needs and provides corresponding services; the longer it is used, the more accurate its function. Just like Xiaomi MIX's value to a full-screen mobile phone, it is more like a concept machine for AI, which has triggered the industry's attention to AI mobile phones. In this respect, glory Magic is called the pathfinder of mobile AI, and laid the foundation for the glory AI 1.0 era, and opened the door to AI for the entire industry.
Mobile phone industry full AI, from AI1.0 to AI2.0, why is the leader glory?
2, friends do AI have imitation of the traces of glory
It is not difficult to find that the AI ​​functions on many mobile phones now have traces of glory products. For example, in most of the AI ​​camera functions on domestic mobile phones, the idea of ​​first identifying the scene after shooting is optimized. It is from glory that a mobile phone brand has begun to be imitated by more than one friend. It can be regarded as being in some way. Leading.
3, glory 10 once again ahead of the AI2.0 era
The release of Glory 10 enabled Glory to achieve a leap from AI 1.0 to AI 2.0, completing the transformation of AI underlying build to application experience, and the AI ​​ecosystem has also greatly improved the overall experience of AI mobile phones. Currently, the basic hardware of AI mobile AI And the system framework has been established, the main work has become a new breakthrough in the application experience, such as attracting third-party developers to join the AI ​​platform, and gradually establish the AI ​​ecosystem.
Most mobile phone manufacturers in the industry are still looking to have the first chip with true AI capability, far from the stage of establishing an ecosystem. Without any surprise, other chips and mobile phone manufacturers will gradually embark on the application of AI chips and establish With the AI ​​platform and the road to building an AI ecosystem, the experience of most mobile phones will be improved, and smartphones will become true "smart" mobile phones. The glory of being a leader has contributed to the industry's contribution.
It is not difficult to imagine that with the approach of the 5G era, the new generation of network technology and mobile phone AI will collide with new sparks, and Huawei's advantage in the field of communication will undoubtedly make glory take the lead in the next AI era, in AI 3.0. In the era, the front runner may still be glorified. Of course, in the end, it will take time to give an answer.
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