On May 21st, “Intelligence and Unbounded†– Jingdong “Tiangong†Plan 3.0 and AR Unbounded Innovation Alliance Conference was held in Beijing. At the scene, Jingdong has explained the bright prospects of the retail industry in terms of AR+ e-commerce, and jointly issued the “China AR+ E-commerce Industry Development White Paper†with the Western Digital Cultural Industry Foundation. Next, we will jointly establish the Northwest Center for AR Applications. Working together to build the AR digital ecosystem. Today, ARC is fortunate to invite Mr. Li Junjun, the person in charge of the Western Digital Cultural Industry Base, to chat with everyone about the meeting.
ARC: Can Li introduce himself first, what kind of cooperation is Xixian New District and Jingdong AR?
Li Junjun: Hello everyone, I am Li Junjun, the person in charge of the Western Digital Cultural Industry Base. The Western Digital Cultural Industry Base and Jingdong VR jointly released the "White Paper on China's AR+ E-Commerce Industry Development", aiming to actively grasp the development trend and regularity of AR e-commerce, create a good technical development environment, accelerate the development of AR e-commerce technology and each The combination of application scenarios, we are willing to work together with all partners, unbounded innovation!
ARC: Tiangong Plan 3.0 released the great prospect of AR in the e-commerce industry. As a digital cultural base in Xixian New Area, how do you see the development of the digital industry in the future, especially the development of Xi'an digital industry economy?
Li Yujun: The digital cultural industry is in the ascendant. At this stage and for a long time to come, it will be a key area for China's vigorous development. Xi'an has a profound cultural heritage and a huge potential for cultural value mining. It needs to be combined with science and technology to form a new composite IP. It is not simple. Using culture as a means of digital means, it is a more systematic developmental thinking, allowing technology and culture to empower each other, upgrading content to experience, and engaging the public in a multi-faceted and popular form to build a rich and comprehensive culture. Experience. The Xi'an Municipal Government and Xixian New District also issued relevant support policies for the digital cultural industry. The Dai Hongke Committee of the NLD Municipal Committee also conducted a survey on the development of the digital culture industry in Xi'an, indicating that the government attaches great importance to the digital cultural industry, so Xi'an It will definitely become an important region for the development of the digital cultural industry.
ARC: What is your biggest expectation for AR+ e-commerce after attending this conference? What do you think is the difference between Jingdong and other friends?
Li Junjun: At present, AR+ e-commerce is just getting started, but the market information feedback is very good. The retention rate and transaction rate have been significantly improved. However, the workload of AR+ e-commerce is still very large, and there is a lot of work to be done. Do, Jingdong's action is very fast, and the determination to develop in the AR e-commerce is also very large, so we also reached a cooperation with Jingdong to establish the Northwest Center for AR Applications, and jointly made efforts to establish the AR digital ecology.
ARC: What kind of cooperation prospects does Jingdong AR Tiangong Plan 3.0 portray to industry practitioners?
Li Yujun: As the event said, the world is ushered in the era of immersive interactive consumption. The AR products in the low price stage have gradually entered the market, which greatly enhances the market acceptance of AR. At the overall market level, the AR market will also be scaled. Continue to rise, there is a lot of room for development. In this process, e-commerce will become the main application scenario of AR. The application of AR technology in e-commerce will greatly improve the efficiency of e-commerce marketing, promote the upgrade of experiential consumption, and promote the arrival of unbounded retail. Unbounded retail is the ultimate judgment of future retail, and AR technology will become unbounded retail. The core driving force.
At present, Jingdong AR has announced the launch of the “Jingdong AR Unbounded Innovation Allianceâ€. You should be able to find an event portal to register at ARinChina. Members of the AR/VR Industry Promotion Alliance will be automatically upgraded to new member companies. At present, the Jingdong AR Chamber of Commerce is very demanding for the AR presentation method. It is expected that 10W+SKU will need to be developed and produced. At present, Jingdong AR hopes that the upstream and downstream industries can join this ecosystem and jointly provide users with a richer experience.
ARC: What is the direction of the Western Digital Creative Base? What kind of partner do you need?
Li Yijun: The base mainly serves science and technology and culture enterprises, pays attention to the integration of science and technology and culture, builds various public platforms such as capital and manpower for enterprises, strengthens resource integration and information sharing, and ecologically connects more Yuan's technology and cultural subjects. Let technology and culture empower each other and promote the rapid development of the digital culture industry.
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