[Sony will test water smart cars, is it a new energy car or a driverless car? 】 I do not know if you have noticed that in recent years, many Internet and technology companies have begun to announce their entry into the automotive market. Especially driven by artificial intelligence and big data, both car manufacturers and internet technology companies are developing into a new industry of “smart carsâ€.
However, "half-way" technology companies do not have the same basis for manufacturing cars as automakers do, and they lack practical experience in driverless technology. With hardware and technology still in the "groping" phase, even powerful technology giants such as Apple, Samsung, and Google, their "car maker" plans are still proceeding at a slow pace.
And now, there is another technology company that will be ready to enter the auto industry. That is Sony.
According to Bloomberg News, Yoshida Yoshida, who took over the position of CEO of Sony Corporation last month, said in an interview on May 23 that Sony has matured in semiconductor technology, as long ago as Sony CFO. He has always hoped that Sony can create some "movable things" to launch the market.
(Yoshida Kenichiro, source: Bloomberg)
Through our (sony) semiconductor technology, we are actually a company that helps drive things forward. To be honest, I'm a bit tempted to create something that can be moved. In fact, since I was the CFO of Sony Corporation, I asked if we could make something like a golf cart or a sweeping robot that could move. - Kenichiro Yoshida said in a media interview on May 23rd.
Although this idea of ​​Yoshida Kenichiro is currently only in his "thinking" stage, but in fact, "Sony car repair" is not absolutely impossible. On the contrary, in the field of driverless technology, Sony still has a certain advantage over other technology companies in the hardware level.
The image sensor of the driverless car is like the eyes of the driver. As the leader in the field of image sensors, Sony has launched the HDR image sensor IMX390CQV for driving recorders or driverless cars last year.
The sensor has high sensitivity and anti-flicker technology. With the support of the HDR function, it can effectively solve the visual problems of driverless vehicles in the dark light environment. For example, in poorly lit tunnels, image sensors can more clearly identify the road ahead.
(SC-1)
However, although Sony has certain advantages in hardware technology than other technology companies, it also announced the concept of the SC-1 concept shuttle and the AI ​​taxi scheduling system earlier this year. However, Sony still has not announced that the company will carry out special research and development of unmanned technology.
Interestingly, in fact, Sony's idea of ​​making cars dates back to the 20th century. According to knowing the netizen "Summer Night Blank Dream" in "If Sony makes a car, what would it look like? The answer in the question was that Sony’s energy sector had thought of using a zinc-air fuel cell as a fuel for new energy vehicles in the 1960s and 1970s, but since the “Sony brand car†was only a Test platform, so this "new energy car" was not available at the time. Nevertheless, it should be considered Sony's first self-made "car."
Of course, Yoshida Kenichiro said that it is still too early for the idea of ​​"making cars." In the face of reporters' questions about fulfilling their aspirations, he added that this may be something that can be delivered within my term of office, but I want to start doing something in the long run.
Therefore, under the impetus of Kenichiro Yoshida, the "Sony Car" project may be expected to be put on the agenda this year.
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