The development of the automotive industry is rapid and the process of informationization is accelerating. Nowadays, smart driving has been favored by many people in the industry. It is said that autonomous driving will be the future of the automotive industry. However, for traditional car manufacturers, this will be a difficult point to break through.
For the automotive technology field, although this is a "magic era", it seems to be less optimistic for traditional car manufacturers.
Morgan Stanley analyst Adam Jonas said that traditional automakers such as Ford and GM are eager to invest in autonomous driving and electric vehicles to counter the growing challenges and threats from various fields.
Jonas said: "The current global market is in a very magical moment, and traditional car manufacturers are beginning to realign their business models, because technology companies already have great advantages in the field of artificial intelligence and supercomputers."
For the current efforts of automakers, Jonas describes this situation as “Automobile 2.0â€, which usually refers to new development trends such as autonomous driving technology, electric drive system and Internet carpooling.
The reason why traditional car manufacturers are eager to enter the "automobile 2.0" era is mainly to meet the challenges from Silicon Valley. Silicon Valley's high-tech companies, whether they are products or services, are enough to change the entire transportation industry.
"We don't think these are coincidences. When Elon Musk launched the Model 3, some people suggested that the future car company will also become a technology company. Although it has not yet begun, the market demand has already developed towards this model. Automakers have to start to face the pressure of transformation," Jonas said.
In fact, Tesla is not the only company that disrupts the automotive market. Like Google (microblogging) and even Dyson, which produces vacuum cleaners and hair dryers, it has begun to develop its own electric vehicles and driverless technology.
Jonas said that despite the same efforts, it has presented serious challenges to traditional car manufacturers. Although it is currently facing competition from all sides, it is a good thing for the entire automotive industry and the market will become more open.
On Wednesday, Ford and GM's share price rose slightly, GM rose less than 1%, the transaction price was $43; Ford rose 0.5%, the transaction price was $12.
Janos admits that from a long-term perspective, traditional car manufacturers will face great difficulties. But the difficulties are big and must be solved.
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