New energy vehicles to subvert the traditional power battery CPK value is the most critical

With the gradual implementation of new policies for the subsidy of new energy vehicles in China and the successive introduction of various regulatory policies, coupled with the advancement in the technology of core parts and components represented by power batteries and the drastic decline in costs, the new energy automotive industry is undergoing a brutal growth from the past. With an orderly development transition, industrial investment will also usher in major opportunities. But what needs special mention is that in the face of the prosperity of the industry, investment in new energy automobile industry must be rational.

At present, the motorized, intelligent, and networked automotive products have become global consensus, and the pillar role of the automobile industry in the national economy has become increasingly important. The development of new energy vehicles has become a strategic opportunity for China's auto industry to realize the curve overtaking, and it is also an inevitable choice for realizing the dream of a strong automobile country.

With the gradual implementation of new policies for the subsidy of new energy vehicles in China and the successive introduction of various regulatory policies, coupled with the advancement in the technology of core components represented by power batteries and the substantial cost reduction, the new energy automotive industry is undergoing savage growth in the past. With an orderly development transition, industrial investment will also usher in major opportunities. According to relevant reports, in 2016 alone, the number of investment cases in relation to new energy auto parts reached as many as 100 cases, of which there were no shortages of investment units or individuals. But what needs special mention is that in the face of the prosperity of the industry, investment in new energy automobile industry must be rational.

First, the "electricity substitution" wave struck and the industrial investment space exceeds imagination.

The data shows that in 2016, the production and sales of new energy vehicles in China exceeded 500,000 vehicles, and over 1 million vehicles were promoted, accounting for 50% of the world's total. China has become the world's largest new energy vehicle production and sales market. At the same time, the replacement of traditional fuel vehicles by new energy vehicles has been put on the agenda. The Ministry of Industry and Information Technology of our country has started relevant research and plans to formulate a timetable for stopping the production and sales of traditional energy vehicles.

At present, 90% of China’s imported oil is used in the transportation sector, and the “electric energy substitution” strategy has become an important starting point for China to ensure energy security, promote energy conservation and environmental protection, promote industrial upgrading, and develop a “new economy”. It is also a major automobile country. The most effective path for a strong nation.

Fuel trucks were once known as machines that changed the world, and today, electric cars will change the world again. This is a landmark and disruptive significance. Fortunately, in recent years, China’s government has responded to the revolutionary tide of the new energy automobile industry and strategically promoted China’s new energy automotive industry. It is also in parallel with the world and even leads in terms of scale of development, innovation capability, industry chain support, and application environment.

It should be noted that China’s auto market has a huge volume and has an inertia of nearly 30 million vehicles per year. It is difficult to completely ban the sale of traditional fuel vehicles in the short term. Even setting the timetable around 2045 means that the Chinese new energy automobile industry will take less than 30 years to develop from 700,000 to 30 million vehicles. It can be a miracle to achieve such a big leap. From this perspective alone, the investment space for the new energy auto industry is beyond imagination.

Second, to subvert the traditional "long way to go," the key to improving the CPK value of the power battery is the most crucial

The new energy automobile industry chain is long and complex, and it is the power battery industry that is in the middle reaches of the industrial chain to promote the transformation of new energy vehicles. The power battery is not only the most important and most valuable part of the “three power system” of new energy vehicles, but also the largest part of the technological progress in the entire industry chain.

The current global power battery dispute is a dispute between China, Japan and South Korea, while China, Japan and South Korea have their own characteristics. Although the chemical systems and materials used are similar, due to the gap in manufacturing capacity and management level, the product qualification rate and consistency are relatively high. The big difference is that the CPK value of traditional auto parts companies that require core parts and components is 1.67, while most of the power battery companies in China are below 1.5. The CPK value reflects the quality of the battery, which directly affects the safety and cost of the battery. The above factors are also important factors for realizing the cost-effectiveness of the new energy vehicle and ensuring user convenience and safety.

Continuous innovation capability is an important reason why China has attracted the attention of foreign industry in the field of new energy vehicles. The reason why many European companies chose China's power battery makers as their first choice is because they recognized the progress of China's power battery industry, especially its development potential.

More importantly, the complete industrial chain supporting system of China's new energy vehicles makes it difficult for foreign countries to reach, especially the four core materials of power batteries have all been domesticized. However, for now, if new energy vehicles leave the government for financial support, their prices and cruising range have no competitive advantage compared with traditional fuel vehicles. This is an indisputable fact that is facing the new energy vehicles.

From a product perspective, if new energy vehicles are to completely overturn traditional fuel vehicles, new breakthroughs must be made in terms of product cost, driving range, charging time, and durability, and more research must be conducted in business model innovation. Compared with the fuel vehicle, the most basic attribute of the electric vehicle is that the one-time purchase cost is high and the operation cost is low. The electric vehicle should be based on this attribute to build a business model with a power battery as the core, such as sales of bare batteries, battery rentals, and public transportation. Change the taxi mode, etc. In summary, these "respects" basically fall on the power battery.

If we can't make use of the advantages of electric vehicles in their entire life cycle, we can still construct them according to the various models of traditional cars. New energy vehicles cannot compete with or even compete with traditional cars.

Therefore, on the one hand, the cost-effectiveness of new energy automotive products must maintain a highly competitive upgrade, and at the same time it must constantly innovate business models in order to break the embarrassment of subsidy withdrawal and embark on a healthy, relaxed, self-developing market path. .

Third, the overcapacity is worrying, and we must be alert to the phenomenon of “deficiency” in industrial investment.

What deserves vigilance is that while the new energy automobile industry is making rapid progress, the entire industry has ushered in a cruel “shuffle-retarding period” and there is a structural overcapacity situation. The emergence of this round of overcapacity, to some extent, is due to the fact that some local governments do not know enough about the current situation and trends of the new energy automobile industry. They lack understanding and blindly conduct investment promotion, leading to the phenomenon of “deficiency”. Eventually caused excess capacity.

At present, the new energy automobile industry is favored by many companies, capitals outside the industry, and local governments, and even many places have entered the "great leap forward." Many companies blindly follow the trend, expand production capacity, or set the model around "subsidies." There are also many local governments that blindly attract new energy auto companies to settle their existing auto production capacity and resources, but they ignore the most critical factors, such as whether the industry attracting investment is forward-looking, and whether the entrepreneur’s vision and mind are broad. Whether the enterprise mechanism is avant-garde, whether the team strength is strong, and whether technology and products can represent the future.

This blindness in attracting investment may induce a new round of local debt risks. Therefore, in the process of attracting investment, local governments must identify companies. Otherwise, these imported companies may become a new burden.

In this situation, relevant departments must also make early warning of production capacity, and at the same time reasonably raise the threshold for enterprises to enter the market. On the other hand, we should also appropriately control the investment structure, comply with the general trend of technological progress, and plan production capacity according to market characteristics.

Fourth, the investment outlook is still promising, but it is necessary to calmly deal with the market elimination

From the perspective of industrial investment, the high-growth opportunities of the new energy auto industrial chain segment will continue for many years. Although the current investment space for the new energy automobile industry is very large, there are many investment opportunities, but at the same time the investment risk is also very high.

In the first half of this year, although the promotion of new energy vehicles was brilliant, it actually did not meet the expected goals. New energy vehicle innovation needs urgent overall planning. In China, whether it is the industrial or investment market, the new energy auto industry is not a cyclical or speculative investment, but a growth value investment.

According to media reports, from 2015 to the first half of 2017, there were more than 200 new energy vehicle vehicle production projects in China. The reported investment amounted to trillion yuan, and the reported capacity plan reached 20 million. Although this data is not necessarily accurate, local government investment attraction can be seen here.

We should soberly realize that not all companies can enjoy the dividends of the growth of the new energy automotive industry. After a cruel market elimination, only a few companies eventually stood in the forefront of the industry.

Taking the power battery as an example, the energy density of the battery products produced by the battery production line currently built in China is generally 180 Wh/Kg. After 2020, the battery production requirement of 300 Wh/Kg may not be satisfied. The low-level production line may change in the future. Become "scrap iron". There are currently more than 200 power battery companies in China, or only 40 to 50 will remain in the next three to five years. The top five companies may have a market total of more than 70%, which is similar to a traditional engine company.

However, from another perspective, there is much room for improvement in battery technology. A new round of scientific and technological revolutions and industrial changes will bring numerous investment opportunities and opportunities for innovation and entrepreneurship. At present, although some power battery companies are currently "unknown", they may enter the top five in five years and become leaders in the industry, driven by new technologies, new production capacity, and new technologies.

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