After the release of the new brand LOGO and the new brand concept, Sanxiong Aurora is now striding on the road of brand upgrade.
On August 16, 2017, Sanxiong Aurora's new brand LOGO was unveiled at the W Hotel in Guangzhou. The site also released a brand new concept - "Yue enjoy high-end lighting."
According to Li Quan, manager of Sanxiong Aurora brand management department, the core of the company's new brand is reflected in: high-quality product experience, consultative lighting solutions, high-tech development and global leading design.
Zhang Yutao, CEO of Sanxiong Aurora, said at the press conference that the upgrade of the brand is not only a simple and better-looking LOGO, but behind it is a strategic adjustment. Next, Sanxiong Aurora will begin a series of “transformation†plans, such as brand promotion, promotion strategy, product design and other aspects will be greatly improved.
It must be mentioned that since the release of the new brand LOGO, Sanxiong Aurora has been continuing to develop a “transformation†plan around the new brand concept.
Manchester City and Entertainment IP help brand enter a new stage
In terms of brand marketing, Sanxiong Aurora leverages the influence of Manchester City Club and famous artist Li Chen in their respective fields to fully shape their leader in high-end lighting.
In sports marketing, Sanxiong Aurora has gradually promoted international high-end lighting brands with the huge international influence of the Manchester City Club. The head of Sanxiong Aurora revealed that in March of this year, Sanxiong Aurora issued the strongest voice in the Premier League and became the "China's high-end lighting leader."
For the well-known artist Li Chen, Sanxiong Aurora expects to let more consumers contact and feel the high-quality products and good service of Sanxiong Aurora.
Wang Jun, general manager of Sanxiong Aurora Brand Management Department, said, “Selecting Li Chen as a new image spokesperson is not only a simple pursuit of the star effect, but also a refinement and deepening of the brand's new connotation under the new consumption trendâ€.
During the launch of the new home lighting products last year, Li Chen and a group of consumers visited the Sanxiong Aurora Zhongshan Home Lighting Experience Hall. The new terminal image design of Sanxiong Aurora is refreshing. From each detail, it creates a new modern home lighting method for young Chinese consumers.
With the launch and dissemination of Li Chen as a new spokesperson, the brand concept of Sanxiong Aurora “Yue enjoy high-end lighting†is deeply integrated with marketing, which has a positive effect on many parties and helps the brand enter a new stage of development.
Improve channel construction and speed up the pace of going to sea
In order to vigorously develop the home lighting business, in 2017, Sanxiong Aurora adjusted the organizational structure of the marketing system and established an independent household products division to plan and build a retail channel system for household products according to the sales characteristics of the home lighting industry.
After the release of the new brand LOGO, the speed of the development of the Sanxiong Aurora home lighting experience store is reflected in the speed of light, and several in a month.
On December 11, 2017, Sanxiong Aurora's first home lighting store opened in Nanchang;
On December 23, 2017, Sanxiong Aurora opened its first single-seat pilot store in Changsha at the Sanxiang Nanhu Market.
On December 23, 2017, Sanxiong Aurora opened its lighting store in Changsha Hongxing Lighting City. This lighting store echoes the product style of Sanxiang Nanhu Market Experience Hall;
On December 29, 2017, Sanxiong Aurora's first lighting store in South China opened in Zhanjiang;
On December 30, 2017, Sanxiong Aurora Home Lighting Store opened in Anhui Tongcheng, the hometown of Huangmei Opera;
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Today in the era of scene experience, Sanxiong Aurora has seized the new retail outlets and upgraded its stores to experience halls, which will provide customers with better and fresher experience services, and the market has a good response.
It is understood that Sanxiong Aurora Home Lighting Experience Store carries out 1:1 full-scale restoration of family scenes according to different styles. From simple to Chinese to European and American styles, you can find the corresponding scene here.
Li Quan said that the situational display of different styles and multiple functions is more conducive to providing customers with an overall home lighting solution, which is convenient for one-stop shopping. The innovative design of the double-action line ring layout makes the first appearance of the new home lighting products more abundant and high-end.
Of course, while vigorously expanding the domestic market, Sanxiong Aurora continues to accelerate the pace of going to sea. The head of Sanxiong Aurora revealed to Gaogong LED that the company continued to recruit internationally renowned exhibitions such as Dubai Energy Lighting Exhibition, Indonesia Lighting Exhibition, Thailand Lighting Exhibition and Sydney Lighting Exhibition to make the strongest sound for Chinese lighting companies.
It must be said that Sanxiong Aurora frequently borrowed overseas lighting exhibitions to not only smoothly enter the overseas market, but also enhance the brand value of Sanxiong Aurora's overseas market.
Strengthen original design and match the new brand connotation
At the same time that Sanxiong Aurora redefines LOGO and brand meaning, Sanxiong Aurora Home Lighting Products R&D team is also working hard to develop a series of products that fit the new brand.
"Under the guidance of the new brand concept, Sanxiong Aurora expects to have at least one original design for each product." Li Quan said, "So, after the release of the new brand LOGO, Sanxiong Aurora is constantly integrating designer resources, let More designers inject the creative soul into the product."
In terms of product research and development, Sanxiong Aurora has been cooperating with universities to carry out production, research and research. In 2016, the high-tech jointly developed by South China University of Technology won the second prize of National Science and Technology Progress Award. The key work of Sanxiong Aurora in the future is to strive to improve the product's globalization and international taste.
Therefore, Sanxiong Aurora will continue to invite international famous designers to carry out design cooperation. According to Li Quan, the company has already cooperated with famous Italian designers and will release joint design lamps this year.
In short, in order to meet the individualized and decorative needs of customers for home lighting, Sanxiong Aurora has optimized and expanded the R&D team and continuously developed new products to the market. The recently released home lighting and platinum engraving series fully embodies the brand concept of Sanxiong Aurora “Yue enjoy high-end lightingâ€.
Sanxiong Aurora Platinum Series High-end Hotel Lighting Products Balance
"Relying on the accumulated experience lighting solutions of the industry for nearly 30 years, Sanxiong Aurora has been providing users with high quality products and professional and high-end lighting service experience. Stability is the industry's general recognition of Sanxiong Aurora products." Li Quanru said.
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