On April 15th, the 123rd China Import and Export Fair (referred to as the Canton Fair) opened in Guangzhou. Casa Di participated in the Italian-style oven with oven and stove. This Italian oven, with the high-end Gene of Casa di, will be unveiled in the Chinese market, bringing users a new experience of blending Chinese and Western design concepts and manufacturing elements to integrate the kitchen, roasting and slow cooking. Leading the transformation of high-end kitchen appliances. With high-end, integrated kitchen solutions, Casa Di will truly implement Haier's “chef kitchen power†strategy, and realize the iterative advancement of the family kitchen to the professional, complete and high-end directions.
Consumer upgraded home kitchen upgrade new social center
Consumption upgrades are expanding from the consumer market to the user's life. As a result, users' demand for life scenes is becoming more sophisticated and personalized. One of the performances is the upgrade of the role of the family kitchen. As an important part of high-end life, the family kitchen is upgrading from a traditional gourmet cooking role to a new social center, from functional requirements to social needs. The original kitchen layout and cooking schemes with simple stoves and appliances are independent of each other. The operation is not complete, and the space is wasted.
The complete set and the joint type are becoming the standard for high-end kitchens. This can be proved from the scene of the Canton Fair. The Italian-style oven stove built by Casa Di quickly attracted the attention of exhibitors. Experience the user white-collar Miss Xu at the sight of the oven, she said: "Kitchen cooking has become an important item of leisure and entertainment, compared to the living room, I prefer to cook food in the kitchen with friends and family, Casa di Lian stove oven fusion Chinese and Western design, combined with baking, cooking, slow cooking and other functions, make the kitchen more advanced."
Experience upgrading Casa di to create an integrated kitchen solution
Different from the traditional family kitchens, the multi-category appliances exist alone, and it is difficult to form a unified whole. The Casa Di Lian Oven is inspired by the Italian design, integrating the kitchen appliances that were originally separated into regions, while reducing the number of electrical appliances. Optimize the kitchen layout to enhance the overall sense of the kitchen and the sense of art, creating an integrated high-end kitchen solution that matches the high-end needs.
The bigger change is reflected in the original technology of Lianhao Oven. Breaking the traditional gas stove can only meet the current demand for frying. Casa Di combines Chinese frying with West Point baking. One oven is equipped with baking and cooking. A variety of operating options, such as slow cooking, to achieve optimal use of limited space. Specifically, the 87-litre large-volume oven has an innovative hot air multi-cooking that does not savour, and forced air convection to heat fine food. The 300-degree roast pizza features a pizza for 3 minutes, and two pizzas are baked for 4 minutes. The cooker is an independent and exquisite partition design, which can meet the multiple needs of Chinese stir-fry, soup, western frying and heat preservation, maximizing cooking efficiency and satisfying individualized needs of users.
Actively adapting to the inflection point of consumption upgrade, Casa Di opened up a new path for the high-end transformation of the kitchen electric market with the Lianhao oven, reconstructing the family kitchen scene under the high-end consumption law, and making a model for the industry. For the industry, Casa Di’s move means putting the “one person in one†model to the kitchen appliance field, enriching Haier’s “chef kitchen power†strategy with integrated high-end kitchen power solutions, and building a more professional and complete set. The new family kitchen ecosystem has led the kitchen appliance industry into the Haier era.
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