Large-size television cabbage prices? 10th-generation line will reach 8 lines worldwide

In 2016, influenced by the historical record of sales volume in China's color TV market, major TV manufacturers have increased their horsepower to prepare for 2017. However, contrary to what was expected, the global color TV market as a whole was sluggish due to high panel prices in the first half of 2017. According to authoritative data, the global TV market reached 220 million units in 2017, down 3.6% year-on-year, including the size of the Chinese market. It reached 44.4 million units and is the largest consumer market in the world. Although the TV market experienced a relatively sluggish first half in 2017, it has finally ushered in a moment of recovery, as panel prices have stabilized and the upstream and downstream companies continue to introduce new ones.
First, television manufacturers have taken advantage of the large-scale environment of consumer upgrading to attack the high-end market and achieved remarkable sales results. Secondly, upstream manufacturers are also actively deploying large-size panel plants. It is expected that by the year 2020, the number of 10th-generation lines will reach 8 in the world, and the upstream landscape will gradually shift from overcapacity to overcapacity, which will play a role in the promotion of large-size terminal retail markets. With active promotion, the large-scale trend will spread to the whole world, and prices are expected to further decline.
At the same time, consumption upgrades have also allowed TV technology to penetrate. Data shows that the penetration rate of 4K and HDR penetration in the global TV market continues to increase, and is expected to reach 50.5% and 34.5% respectively in 2019. The penetration rate of 4K and HDR in the Chinese market is much higher than that of the global market. It is expected that the penetration rate will exceed 69% and 47% respectively in 2019. In addition, OLEDs and QDTVs that lead the high-end market are expected to maintain steady and rapid growth in the next few years, and the growth rate of China's mayors will be higher than the global market.

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